Welcome to the ClassicPress Brand Guidelines. This document will help you get to know our brand better. We invite you to explore and check back periodically, as this is a living document and may be modified as our needs evolve. Anytime you have questions or suggestions, please let us know.
ClassicPress is made up of volunteers. We welcome designers who wish to contribute their talents to this project. All designs will be vetted by the design lead and other key committee members to ensure that our brand remains consistent across all channels (print, website, social media). To join our team, connect with us via the ClassicPress Design Forum.
Proper usage of our Full Legal Name: ClassicPress
Incorrect: Classic press, Classic Press, Classicpress
Short name: CP
The short name (CP) should only be used if the full name (ClassicPress) has already been used in the document, article, video, etc.
** Please note: Although these typography choices are not currently in effect on our website, they will be soon. If you are designing for ClassicPress, please use the guideline below, so that your design will endure once we’ve made changes. Thank you!
For readability, ClassicPress uses the DejaVu Sans font family for both headings and body text.
Headers should use DejaVu Sans Bold, body text should be DejaVu Sans Book.
With regard to colors: #057f99 or #361946 are used for Headers; #040402 is used for paragraphs. #89288f is used for links.
See the ClassicPress Design Forum for more detailed guidelines.
The ClassicPress logo uses intercaps and the word “ClassicPress” uses a single color (#057f99), while the feather symbol uses the aqua gradient designated for iconography.
Care should always be taken to ensure a proper amount of clear space is provided around the logo. This space ensures legibility and isolates the logo from any other competing graphic elements.
In all circumstances, the logo should be easy to read.
When against a colored or busy background, a solid white or black variant of the logo may be used at the discretion of the designer.
The feather coin can be used in place of the primary logo when the full primary logo is not necessary or in cases where the brand name is already displayed in plain text. For example, the feather could be used as a profile photo on social media, because the username (ClassicPress) will be adjacent to it, in plain text. Please note that the feather coin should not be used by third parties on its own without the full primary logo also present.
This Style Guide provides our requirements regarding use of the the ClassicPress logo and its variants available for use or download from the ClassicPress website or any other third party channels.
The ClassicPress logo and feather symbol are the sole and exclusive property of ClassicPress. ClassicPress retains the copyright for all brand assets and collateral created for ClassicPress.
ClassicPress permits the use of our logo solely for editorial or information purposes. By using our logo, you agree to adhere to our brand guidelines. ClassicPress retains the right to enforce any and all moral and usage rights under applicable copyright and trademark law.
As the need to address future branding concerns arises, we may cancel, modify, or change the terms of these guidelines from time to time without notice. You are responsible for complying with any modified terms, so please review these guidelines and become familiar with any modifications we publish.
Feedback and questions may be directed to the Design Team Lead at forums.classicpress.net.